You've got a product or service to sell. Now you just need to somehow connect with your target customer. There is a fantastic Advanced Marketing Course at The City University that gets your marketing creativity bubbling out of your head. It's amazing how joining a class such as this one can give you the competitive advantage you need to make your product or business launch a success!
Create your marketing plan and see if they reach the following four objectives of the marketing golden concept.
- Awareness
- Interest
- Desire
- Action
Recommended reading
Smith, P.R. Marketing Communications (5th edition) by Kogan Page Ltd. London
Everyone Needs A Mentor by David Clutterbuck
Marketing as Strategy by Nirmalya Kumar
Tip:
Order books online from Waterstone's to get up to 40% off books delivered to your home FREE within days. Don't forget to earn points with your Waterstone's loyalty card.
'Advanced Marketing Course' - City University
1 comment:
Did anyone else also take this course? If so, how did you find it? I think the next one starts in June 2009.
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